How Men Conned Men Into Becoming Angry, Lonely, And Hateful
Yes, this is a red pill talk.
Lately, I’ve been going on a deep dive when it comes to MLM companies. I’ve been reading up on Amway, Primerica, and of course, LuLaRoe. For those not in the know, these are companies that act like quasi-cults.
They are also companies that don’t actually profit from selling goods, but rather, profit from getting everyone to sign up to be a distributor. Distributors then have to pay a fee, which goes mostly to their higher-ups.
If you’ve ever been pitched for an MLM “position,” you already know that it can be a very convincing spiel. They get you thinking about the things you want to do in life, the goal you have, a nice lifestyle that seems painfully hard to get.
Then, they hit you with the pitch. It’s a secret, you see. They know this one company that can make it happen for you. All you have to do is sign up and “work the system,” and they can guarantee success.
MLMs often have people who act as influencers—most commonly, the founder of the scheme. If it’s not the founder, it’s a top seller or someone similar.
It only recently hit me that MLMs and the Red Pill have a lot in common.
The Red Pill is an online philosophy and movement that features talking heads that do the same thing that MLM huns do: try to recruit for their movement and offer a simple solution to a problem that is not simple.
Red Pill influencers approach men with a promise of a great relationship, lots of women being attracted to them, and maybe even financial success. They also tend to say that you have to follow their instructions in order for the success to blossom.
The Red Pill does a lot of the same tricks that a typical MLM will do, including:
Tell you things you want to hear. MLM huns talk about how talented you are or how much of a “people person” you are. Red Pill tells men it’s not their fault they’re single and that women are broken.
Emphasize you accepting their coaching as gospel. The reason MLM recruitment uses “group interviews” is to pressure people to avoid asking too much questions. As for Red Pill influencers? Well…they’re not exactly nice to people who question “the natural order” of things.
The plan they offer sets you up to fail. With MLM, you’re hawking bad products to friends and family who get alienated as a result. With the Red Pill, you are told to use emotionally abusive techniques to get women.
The “products” they offer are only partially functional or low-quality. MLM products are notoriously shoddy, though they (somewhat) get the job done up to a point. The same can be said of Red Pill ideology. They offer basic common sense (clean yourself up, improve yourself, stop putting pussy on a pedestal) but also layer it with toxic advice such as “dread gaming,” and begging to hurt a woman’s self-esteem.
At the end of the day, the people who enroll end up with serious problems as a result of their participation. In the world of MLM, the vast majority of participants end up losing money and alienating themselves from friends. With the Red Pill, you end up filled with anger, misogyny, racism, and loneliness. In some cases, Red Pill ideology can lead to financial loss (making women uncomfortable at work leading to a firing) and inceldom.
Though there are exceptions, both types of groups tend to do recruiting by approaching their own gender. Most MLMs involve women who want to “boss babe” it up with their female friends. Most Red Pill influencers (like Andrew Tate) are men who sell to men.