Why The Tradwife Movement Was Bound To Backfire Horrifically
You can't sell a fairytale forever, sweetie.
For the past year and a half or so, I've been covering the social media phenomenon known as tradwifery. The #tradwife hashtag is filled with female content creators who preach housekeeping, submission to their husbands, having tons of kids, God, and, well, a little white supremacy, too.
To catch newbies up on the hip talk of today, "tradwife" is a portmanteau of "traditional wife." It's the moniker that is given to stay-at-home wives who tend to have political undercurrents to their content.
Tradwife influencers often pepper their content with white nationalist dog whistles ("raw milk"), Evangelical Christian agendas, anti-choice messaging, and more.
If you thought that tradwife life was all about being wholesome in the right-wing sense, think again. I've also covered why a lot of these influencers are actually peddling porn-adjacent content.
In other words, the tradwife sphere had a lot of reasons why people wanted to pay attention to it. It also was a movement that was absolutely, positively doomed to turn into a hot dumpster fire.
Confused? Here's why tradwife content was never going to stick.