Would You Mail 30,000 People To Become Famous?
A random YouTube dive taught me a lot about fame in the early 2000s. Does it still apply?
Last night, I went on a deep dive while I did some work for a wide range of clients. By deep dive, I put on some YouTube documentaries and podcasts in hopes of stretching my brain. As usual, this approach worked wonderfully.
What I wasn’t expecting was the source: a Stephanie Soo video about Tila Tequila and her absolutely bonkers trajectory from being the original influencer, to a Playboy model, to dating billionaires, to…well, an insane neo-Nazi.
A lot of the video had this ability to uncover how absolutely brilliant some of the “stupid Y2K it-girls” were. They were all spectacularly powerful businesswomen who managed to make it in a decade that was shockingly misogynistic.
I was not expecting Tila Tequila to be one of those brilliant businesswomen. Why, do you ask? Well, it’s because of what she accomplished: going from a nobody to a household name with her own TV show.